Let the Kids be Kids - A Brief History of Tobacco Industry Marketing
Madison Van Rensburg Madison Van Rensburg

Let the Kids be Kids - A Brief History of Tobacco Industry Marketing

Tobacco companies all have one thing in common: their inability to leave the kids alone. They understand that their longevity depends upon their ability to convince young adults to become loyal consumers. The tactics used to persuade “pre-smokers” (their term for new customers) have adjusted with new regulations over the years, but have not become any less obvious.

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